"You Already Know It's Not the Website"

Five minutes into the discovery call you already know the website isn’t the problem.

The offer is unclear.
The positioning is off.
The audience doesn’t match the business model.

But they came for a website.

So you build the site.

And quietly fix half the business while you’re in there.

Most designers have been doing this for years.
It just never makes it into the scope.

Not because they don’t see it.
Because the conversation never opens that door.

If this keeps happening in your projects, you should probably be in this room.

March 25 — From Problem Solver to Problem Owner. https://us02web.zoom.us/meeting/register/osFH5v5LRiypMC79NreYXg